Marketing Strategy Boot Camp

February 7th, 21st & 28th, 2019

Are you a SMALL business or nonprofit with BIG goals for 2019?

Here’s a unique opportunity to access HIGH-level marketing experts at a LOW cost!

When it comes to marketing, many small businesses and nonprofits use tactics that are best described as sporadic and reactive, rather than strategic and integrated. This can help generate some awareness but is unlikely to achieve the success that is possible with a customized strategy designed and developed to accomplish specific goals. Unfortunately, the cost to obtain marketing expertise to develop an effective strategy and plan is often beyond the reach of smaller organizations – until now.

For over ten years, Suasion has partnered with organizations to develop and execute successful marketing strategies and communication plans. At the most in-depth levels, these services can cost tens of thousands of dollars. While we have a passion for helping organizations market well, we recognize that many small entities do not have the financial resources to hire a marketing firm. Therefore, we have decided to share our expertise with deserving nonprofits and for-profits through an interactive workshop.

In this three-day, intensive workshop you will learn from and work directly with experts who have developed successful marketing strategies and communications for hundreds of organizations – both for-profit and nonprofit, from small, grassroots community organizations to large entities with national and international scopes.

This intense marketing strategy boot camp will help you:

Identify and define your primary and secondary audiences, including key influencers;
Understand how your organization’s strengths, weaknesses, obstacles and threats play a role in your communications plan;
Create a niche approach that is

You will walk away from this boot camp with a marketing strategy and communications plan that is thorough, on-target and executable.

Highly Interactive & Individualized
We will walk you, step by step, through the process of creating an effective marketing strategy, as well as an executable communications plan. As the name implies, this is designed to be a hands-on, working session rather than a typical training where there is a one-way flow of information. You will be engaged and equipped, and actively develop your organization’s plan. Doing so in an interactive group environment, means you also will benefit from others’ ideas and insights.

Unique Three-Day Format
To help you develop a truly effective strategy, we conduct the workshop over three days with a two-week period between the first and third sessions to conduct research and vetting. The first day of the workshop will focus on the framework needed for the marketing strategy. You will then have a two-week period to obtain the information needed or to vet elements of the marketing strategy with others in your organization. The second day, we will discuss your developing plan and refine it. You will get valuable feedback from the experts, as well as input and ideas from your peers in the group. The third day will focus on developing the communications plan including specific tactics and a timeline. This three-day format will provide the depth of thinking needed to create a strong strategy and plan that can be executed within your organization.

Industry-exclusive
We will accept registrations from only one organization within an industry to prevent competitors from attending the same workshop. This provides a safe environment for you to discuss your individual goals and issues.

How Will I Benefit?
After participating in this workshop, you will be armed with a well-thought out and focused strategy that is aligned with your organization’s mission, culture, resources and goals. Plus, you will benefit from ideas and best practices shared by the instructor as well as other participants.

Limited space
Because this is a hands-on workshop with full participation from attendees and because we want to give each organization individualized attention, space is limited. This allows us to maximize the benefits of the interactive activities and group discussion.

Who Should Attend?
This course is ideal for those who are responsible for determining and leading the organization’s strategic direction, including Presidents, Executive Directors, Marketing Directors/Managers, Development Officers, or members of your Board of Directors. The course will be applicable for both for-profit and nonprofit organizations.

The Instructors
This workshop will be led by Victoria Lindstrom, founder and President of Suasion. With over 30 years of experience in all aspects of strategic planning and marketing including market research, advertising, public relations, branding, website development, and engagement marketing. Victoria is particularly skilled in understanding complex situations, clarifying objectives, and developing strategies and plans to accomplish them. She has worked with both for-profit and non-profit organizations, including those with local, regional and national scopes.

Karen Gross, Vice President of Suasion will share her deep expertise in strategic marketing and the effective use of communications tactics.