Nonprofit organizations tend to serve a diverse group of consumers including people with disabilities. If you handle any of the communications for your organization, you probably do a lot of writing in terms of developing press releases, case studies and pitches for...
Is your nonprofit organization in need of marketing communications services to create a website, develop a strategic plan, implement a public awareness campaign, etc.? Are you required to issue a Request for Proposal (RFP) to formally solicit services and allow a wide...
I have three answers to this question: yes, yes and yes. Okay, I know what you’re thinking. My nonprofit organization has minimal resources, a tight budget, a small staff and very little time. But, for all these reasons, I would tell you that you MUST have a public...
There is a lot of research out there regarding what kind of relationship public relations (PR) practitioners want to build with reporters. Some research junkies say keep it professional while others conclude that a personal relationship is most advantageous for your...
So, you are sitting at your desk and a story idea pops in your head. You’re thinking, “I need to pitch this to the press or write a news release.” But, before you pick up the phone or start typing away, have you really considered whether your “news” is truly...
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